Hella Infra Market Private Limited, now simply known as Infra.Market is a B2B construction solutions platform based in India.
The company was founded by two friends, Aaditya Sharda and Souvik Sengupta, who saw a major gap in the Indian construction industry. After spending years working in the field, they observed how unorganized and inefficient the sector was. This led to high costs, delays, and quality issues.
Aaditya Sharda, an IIM Ahmedabad alumnus, and Souvik Sengupta, a CA and IIM Bangalore graduate, are the co-founders of Infra.Market. They combined their expertise in infrastructure and finance to create a solution for the industry’s challenges.
Infra.Market was born with the vision of digitizing the entire construction procurement process. They built a technology platform that connects buyers (contractors, builders) and sellers (vendors, manufacturers) of construction materials. This platform streamlines the procurement process, improves transparency, and reduces costs.
Infra.Market’s initial focus was on providing bulk building materials like cement, steel, and sand. However, they have since expanded their offerings to include a wide range of finishing materials, interior products, and even construction equipment.
The company has grown rapidly since its inception and is now a leader in the Indian construction tech space. It has raised over $500 million in funding from some of the world’s most prominent investors, including Tiger Global Management, Sequoia Capital, and Premji Invest.
Infra.Market’s success is a testament to the power of technology to disrupt traditional industries. The company’s platform is making the construction process more efficient, cost-effective, and transparent, which is ultimately benefiting both buyers and sellers.
They leverage technology to:
- Enhance the procurement experience for all players in the construction ecosystem.
- Address concerns around pricing transparency, unreliable quality, fragmented vendor base, and inefficient logistics.
- Cater to both institutional customers (B2B) and retail outlets (D2R) in the construction materials sector.
Additional things to know about Infra.Market:
- The company is headquartered in Thane, Maharashtra, India.
- It has a presence in over 20 cities across India.
- It employs over 2,000 people.
- It has been recognized as one of the fastest-growing companies in India by several publications.
What they offer:
Products: They deal in construction materials like ready-mix concrete, steel, plywood, MDF, AAC blocks, aggregates & sand, gravels, recycled metals, and more.
Technology: They use a digital platform to connect buyers and sellers, enable online transactions, and optimize logistics.
Own brands: They also have their private-label brands for certain products, ensuring consistent quality and competitive pricing.
CSR (Corporate social responsibility) initiatives: They are committed to corporate social responsibility through programs focused on education, environment, and community development.
Some achievements:
- Market leader in India’s online construction materials space.
- 217x revenue growth and 4x people growth in the last 5 years.
- Focus on sustainability and environmental responsibility.
- Strong team with extensive experience in the construction industry.
Infra.Market NCDs
Infra.Market is a B2B construction marketplace that connects buyers and sellers of construction materials and equipment. To raise capital, they issue Non-Convertible Debentures (NCDs) to investors.
Now, What’s an NCD?
Imagine you lend money to a friend instead of putting it in the bank. You expect your friend to pay you back with interest at a certain time. A non-convertible debenture is like that but with a company instead of a friend.
Here’s the simple meaning:
- You give money to a company.
- The company promises to pay you back with interest at a set time.
- You cannot trade this loan for ownership of the company.
So, it’s a way for a company to borrow money from you like a loan, and you earn interest for your investment.
Why invest in Infra.Market NCDs?
High-Interest Rates: Offering rates ranging from 11% to 13% per annum, significantly higher than traditional bank savings accounts or fixed deposits.
Regular Income: Fixed interest payments at regular intervals (monthly or quarterly) provide predictable income flow.
Secured Debentures: Some NCDs are secured by company assets, offering a prior claim on assets in case of default.
Fixed Tenure: Knowing the precise date for getting your principal back provides certainty and peace of mind.
Liquidity Options: Some NCDs offer partial or full liquidity through exchanges or buybacks before maturity.
Investment in Growing Sector: Infra.Market operates in the building and construction materials supply sector, poised for growth due to increased government focus on infrastructure and urbanization.
Reputed Investors: Attracting investments from prominent VCs and angel investors adds confidence in the company’s future.
Credit Rating: “A” rating by credit rating agencies indicates an adequate degree of safety regarding timely interest and principal payments.
Tax Benefits: Potential tax deductions or exemptions on interest earned under Indian tax laws.
What does FINZACE provide?
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